Your family's judgment layer

Hobson sits above your calendars and nudges you toward what matters. Built for dual-income parents who need less noise, not more apps.

Get Early Access
App Store
Download on
TestFlight
Google Play
Coming soon to
Google Play
Hobson App
Features

Less noise,
more presence

Everything you need to stay on top of family life, without another app demanding your attention.

Smart Nudges

AI-powered reminders based on your real calendar patterns. Dentist overdue? Date night missing? Hobson notices.

Circles

Coordinate with your partner, family, or co-parent. Share nudges, propose times, stay in sync.

Talk to Hobson

Ask about your week, create events with natural language, or get calendar intelligence — voice or text.

Calendar Sync

Connects to Google and Apple Calendar. Your events stay yours — Hobson just reads them.

Hobson App
Our Mission

The mental load is real. Hobson carries it.

Families juggle hundreds of invisible tasks — who booked the dentist, when was the last date night, is soccer registration open yet. Hobson reads your calendars, spots the gaps, and nudges you before things slip.

AI that reads your calendar patterns, not your messages

Opt-in only — no tracking, no ads, no data selling

Built by parents, for parents

Early Feedback

What beta testers are saying

Real feedback from real families testing Hobson

“I didn't realize how many appointments I was letting slip until Hobson flagged them. Now I feel like I'm actually on top of things instead of always catching up.”

Early Beta Tester
Working Mom · 2 kids

“The circle feature is what sold me. My wife and I can finally see the same nudges and coordinate without a dozen texts back and forth.”

Early Beta Tester
Working Dad · 3 kids

“As a co-parent, staying aligned on schedules is everything. Hobson makes it effortless — one circle, shared nudges, no drama.”

Early Beta Tester
Co-Parent · 1 kid

Ready to take back your week?

Join families already using Hobson to stay coordinated. Download the beta and start getting nudges that matter.

App Store
Download on
TestFlight
Hobson App
Hobson App
Hobson App
Pricing

Simple, transparent pricing

All features are free during beta. Choose the plan that fits your family when we launch.

Free

Get started with smart nudges

Freeforever
  • Unlimited smart nudges
  • Calendar sync (Google & Apple)
  • Join circles you're invited to
  • Talk to Hobson (5 msgs/day)
  • Strava & HealthKit tracking
Join Beta
Most Popular

Solo

For couples & partners

$4.99/mo
  • Everything in Free
  • Create 1 circle (2 people)
  • AI time proposals
  • Unlimited Talk to Hobson
  • Smart deals opt-in
Join Beta

Hub

For the whole family

$9.99/mo
  • Everything in Solo
  • Multiple circles (up to 8 each)
  • Full family coordination
  • Priority support
Join Beta

All plans are free during beta. No credit card required.

FAQ

Frequently asked questions

Quick answers to the most common questions

Hobson connects to your calendars (Google, Apple) and uses AI to spot patterns and gaps — like an overdue dentist visit, a missing date night, or soccer registration opening soon. It sends you nudges so things don't slip through the cracks.
Yes. Hobson reads your calendar events to generate nudges but never shares your data with third parties. All AI processing happens through secure edge functions. We don't sell data or serve ads.
Circles let you coordinate with your partner, family, or co-parent. When you share a nudge to your circle, members can accept, decline, or propose alternative times. Think of it as shared family awareness.
During beta, all features are free — including Hub tier (multiple circles, unlimited AI chat). After launch, there will be a generous free tier with optional paid plans for circle creation and AI time proposals.
Hobson is currently available on iOS via TestFlight. Android support is planned. The app works with Google Calendar and Apple Calendar for event sync, and optionally connects to Strava and Apple Health for activity tracking.